5G Will Transform Travel & Tourism
Here are five critical 5G shifts that travel and tourism marketers should prepare for now:
First Mover Advantage
Once consumers get their hands on 5G devices, they’re going to be looking for places to use them. Smart brands will quickly follow, creating rich immersive environments for their customers.
Consumer Engagement
Unconstrained by speed and bandwidth, ad formats will be more creative and experiential. VR, AR and smooth hi-res video will show off hotel rooms and exciting destinations like never before.
Consumer Rejection
The “right-now” speed and low-latency of 5G will quickly erode consumers’ tolerance for irrelevant messaging and ads that, bogged by programmatic junk, load too slowly.
Consumer Targeting
5G means an explosion in peripheral devices, and thus far more actionable and meaningful consumer data. It will flow differently, come from different sources and offer a lot more ways to efficiently target consumers.
The Mobile Carriers
5G puts mobile carriers smack dab in the center of the user experience. With richer activity and location data than anyone else, carrier datasets will hold the keys to consumer engagement.
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