Impacts for Marketers Now & in the Future

One year after Apple shifted their device tracking model from opt-out to opt-in, marketers are feeling the impact and voicing concerns. How has the loss of device IDs affected advertising campaign scale and effectiveness? What steps can marketers take now to find solutions? Are there new targeting methods marketers can adopt?

This report provides a brief, revealing snapshot of marketers’ concerns, experiences and next steps regarding the loss of one of the industry’s most foundational targeting methods.

The study focuses on three core areas of inquiry regarding device targeting and identity:

1. The impact of ID deprecation on the participants’ recent advertising initiatives
2. The scope and degree of marketer concerns
3. Marketers’ perspectives on how to address those concerns

Download the report today to access the new study by the Emodo Institute and discover the innovative privacy-centric advertising solutions you can adopt to combat the loss of device IDs.