TARGETING & METRICS EVOLUTION
Are Publishers Prepared for Attention’s Dominance?
Introducing AdMonster’s newest playbook in partnership with Emodo, The Targeting & Metrics Evolution: Are Publishers Prepared for Attention’s Dominance?
This playbook is a culmination of decades of expertise shared within the AdMonsters community. It’s designed to provide you with practical insights and best practices, saving you hours of research and keeping you well-informed for the cookieless future ahead.
What You’ll Discover:
- The Shift to Attention Metrics: Learn why 82% of publishers are now focusing on attention metrics and how this impacts the industry.
- Innovative Ad Formats & Placements: Explore the exciting world of creative innovation and placement strategies that are reshaping advertising.
- Targeting Capabilities: Dive into privacy-compliant targeting methods that are replacing traditional cookie-based approaches.
- Indirect Monetization: Discover how some publishers are embracing indirect representation while maintaining control and quality assurance.
Ready to gain a competitive edge in the ever-evolving digital advertising landscape? Download our playbook now and get a head start on what promises to be a year of rapid innovation.