TARGETING & METRICS EVOLUTION

Are Publishers Prepared for Attention’s Dominance?

Introducing AdMonster’s newest playbook in partnership with Emodo, The Targeting & Metrics Evolution: Are Publishers Prepared for Attention’s Dominance? 

This playbook is a culmination of decades of expertise shared within the AdMonsters community. It’s designed to provide you with practical insights and best practices, saving you hours of research and keeping you well-informed for the cookieless future ahead. 

What You’ll Discover: 

• The Shift to Attention Metrics: Learn why 82% of publishers are now focusing on attention metrics and how this impacts the industry. 
• Innovative Ad Formats & Placements: Explore the exciting world of creative innovation and placement strategies that are reshaping advertising. 
• Targeting Capabilities: Dive into privacy-compliant targeting methods that are replacing traditional cookie-based approaches. 
• Indirect Monetization: Discover how some publishers are embracing indirect representation while maintaining control and quality assurance. 

Ready to gain a competitive edge in the ever-evolving digital advertising landscape? Download our playbook now and get a head start on what promises to be a year of rapid innovation. 

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