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Proximity Marketing Research Report 2021

The Psychology of Store Selection

Right Message. Right Place.

Why do potential customers bypass CVS on their way to a distant Walgreens, or vice versa? How far are they willing to travel to visit a specific retailer instead of a closer competitor? What motivates them to go the extra distance?

It turns out, the answers are significantly different depending on the type of store or service they’re looking for. It also depends on where they’re coming from.

Gain access to new research from the Emodo Institute that reveals insights about today’s real-world shopper and surfaces important consumer perspectives specific to twenty-three different retail categories across the following areas:

Proximity Shopping:

Why consumers pass your store on the way to your competitor, how expectations differ when consumers begin their shopping journey from Work vs. Home – and how those differences present opportunities for marketers.

The Consumer Divide:

How groups that otherwise look the same are divided based on deep-rooted beliefs about the economy – and how to engage both sides.

Download the report now to access the Emodo Institutes key findings and discover what you can do right now to drive more visits, more customers, and more sales.

Gain Instant Access to the Emodo Institute Report 

2021 Proximity Marketing Insights


The average number of miles consumers are willing to travel to a store location from home.


The number of miles consumers are willing to travel to a store location from work.


Optimistic consumers are nearly twice as likely to be visiting different stores since the pandemeic.

Data-Centered Insights & Courses

The Emodo Institute helps marketers make better-informed campaign decisions and achieve better results. The Institute conducts studies, publishes papers, and teaches specialized courses to help media buyers, sellers, and solution providers stay ahead and think forward. The Emodo Institute is wholly focused on the research, education and resolution of the mobile data concerns that challenge business and marketing effectiveness.

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