A Brand New Course from the Emodo Institute
Proving the Accuracy of Targeting Data
The success of your digital ad campaign hinges on the quality of the data on which you’re basing your investment decisions. Fortunately, marketers are starting to realize how much waste they’re really incurring from data inaccuracies in segments, bid requests, and attribution tracking. The question of data quality has led to an increase in claims about “Verification” and “Transparency” across the data industry. But, how do you determine which claims are substantive and which aren’t?
This free course will help you and your team improve results by knowing how to cut through the spin and truly assess data quality. You’ll learn how leveraging progress in Viewability and Fraud can enable similar improvements in data.
- Designed for marketers, analysts, media planners and/or buyers
- Available as an online course or onsite at your location
- High impact, yet a compact 60-90 minutes in length
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The Emodo Institute for Mobile Marketing Success
The Emodo Institute is wholly focused on the research, education and resolution of the mobile data concerns that challenge the effectiveness of mobile advertising. All classes offered by the Emodo Institute are taught by an Emodo trusted mobile data expert.
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San Francisco, CA 94105