A research-based webinar from the Emodo Institute
Navigating the Uncertain Holidays: A Marketer’s Guide
Date: Thursday, July 30, 1 pm ET / 12 noon CT / 10 am PT
Duration: 45 minutes
43% fewer consumers are optimistic about the upcoming holiday season compared to just two months ago. How will holiday shopping change as a result? What does that mean for advertisers?
New research from the Emodo Institute reveals varied, nuanced and actionable insights.
To learn about findings in this new study and get insights that inform marketing success this holiday season, join Navigating the Uncertain Holidays, a webinar hosted by the Emodo Institute.
What you’ll learn:
- Consumer expectations for the upcoming holiday shopping season
- Differences in attitudes among specific demographic segments
- Actionable suggestions for effective marketing messaging and targeting strategies
Head of the Emodo Institute
Jake leads the company’s thought leadership, custom analytics, and external training. In addition to his many years at the intersection of mobile data and advertising, Jake earned a BA from UC Berkeley and an MBA from Stanford University Graduate School of Business.
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The Emodo Institute helps marketers make better-informed campaign decisions and achieve better results. The Institute conducts studies, publishes papers, and teaches specialized courses to help media buyers, sellers, and solution providers stay ahead and think forward. The Emodo Institute is wholly focused on the research, education and resolution of the mobile data concerns that challenge business and marketing effectiveness.
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