Research Series

A research-based, on-demand webinar from the Emodo Institute

Navigating the Uncertain Holidays: A Marketer’s Guide

43% fewer consumers are optimistic about the upcoming holiday season compared to just two months ago. How will holiday shopping change as a result? What does that mean for advertisers? New research from the Emodo Institute reveals varied, nuanced and actionable insights.

To learn about findings in this new research study and get insights that inform marketing success this holiday season, watch Navigating the Uncertain Holidays, an on-demand webinar hosted by the Emodo Institute.

What you’ll learn:

Consumer expectations for the upcoming holiday shopping season
Differences in attitudes among specific demographic segments
Actionable suggestions for effective marketing messaging and targeting strategies

Recorded: Thursday, July 30, 2020
Duration: 40 minutes

Presented by:

Jake Moskowitz

Head of the Emodo Institute

Jake leads the company’s thought leadership, custom analytics, and external training. In addition to his many years at the intersection of mobile data and advertising, Jake earned a BA from UC Berkeley and an MBA from Stanford University Graduate School of Business.

LinkedIn

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Watch on-demand

Duration: 40 minutes

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Data-Centered Insights & Courses

The Emodo Institute helps marketers make better-informed campaign decisions and achieve better results. The Institute conducts studies, publishes papers, and teaches specialized courses to help media buyers, sellers, and solution providers stay ahead and think forward. The Emodo Institute is wholly focused on the research, education and resolution of the mobile data concerns that challenge business and marketing effectiveness.

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