institute@emodoinc.com

5G Will Transform Retail Marketing

Here are five critical 5G-driven shifts every retail marketer should know about:

The Shifting Role of the Retailer

In previous generations of cellular technology, Consumers were forced to wait for carriers to invest billions to roll out the network. 5G is different. Retailers control their own destiny this time, and the winning retailers will act first.

The Shifting Shape of Data

5G means an explosion in peripheral devices and actionable consumer data. Solutions built around SDK data, deterministic matching and centralized databases will be quickly outdated in favor of options like real time predictive modeling.

The Shift in Consumer Tolerance

Today’s ad ecosystem is overloaded with tags, redirects, waterfalls, and complicated, multi-SSP auctions. The “right-now” speed of 5G will erode consumer tolerance for slow, irrelevant ads. Vendors must evolve, but some never will.

The Shift in Market Pressure

Today’s ad ecosystem is overloaded with tags, redirects, waterfalls, and complicated, multi-SSP auctions. The “right-now” speed of 5G will erode consumer tolerance for slow, irrelevant ads. Vendors must evolve, but some never will.

The Carrier Power Shift

5G puts mobile carriers smack dab in the center of the user experience. With richer activity and location data than anyone else, carrier datasets will hold the keys to consumer engagement.

What do These Shifts Have in Common? Carrier Data.

When it comes to marketing, carrier data will power the AI-based 5G future. Want to be 5G-ready? Get acquainted with Carrier Intelligence.

Get 5G Ready

Subscribe to stay informed about 5G and retail marketing.

The Personal Data voluntarily provided as part of this Contact Form will be used to provide information about services and offers for which you have expressed interest as part of this action. Personal Data will be collected and processed in conjunction with the following Emodo policies posted on this website: Internet Privacy Policies, Cookie Policy, GDPR Compliance

If you wish to unsubscribe or remove or correct your Personal Data at any time, you can do so by emailing our Privacy Officer at privacy@emodoinc.com.

The Emodo Institute for Mobile Marketing Success

The Emodo Institute is wholly focused on the research, education and resolution of the mobile data concerns that challenge the effectiveness of mobile advertising. All classes offered by the Emodo Institute are taught by an Emodo trusted mobile data expert.

535 Mission Street, 27th Floor
San Francisco, CA 94105

CONTACT US

info@emodoinc.com
https://www.emodoinc.com

INDUSTRY ASSOCIATIONS & CERTIFICATIONS

audience-1677028_1920 audience-1677028_1920 audience-1677028_1920 audience-1677028_1920

Privacy Policy   |   Terms of Use   |   © Emodo 2021, All Rights Reserved.

<script type="text/javascript"><!-- [et_pb_line_break_holder] -->_linkedin_partner_id = "341209";<!-- [et_pb_line_break_holder] -->window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || [];<!-- [et_pb_line_break_holder] -->window._linkedin_data_partner_ids.push(_linkedin_partner_id);<!-- [et_pb_line_break_holder] --></script><script type="text/javascript"><!-- [et_pb_line_break_holder] -->(function(){var s = document.getElementsByTagName("script")[0];<!-- [et_pb_line_break_holder] -->var b = document.createElement("script");<!-- [et_pb_line_break_holder] -->b.type = "text/javascript";b.async = true;<!-- [et_pb_line_break_holder] -->b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js";<!-- [et_pb_line_break_holder] -->s.parentNode.insertBefore(b, s);})();<!-- [et_pb_line_break_holder] --></script><!-- [et_pb_line_break_holder] --><noscript><!-- [et_pb_line_break_holder] --><img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=341209&fmt=gif" /><!-- [et_pb_line_break_holder] --></noscript>