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5G Will Transform QSR Marketing

Here are five critical 5G shifts that QSR marketers should prepare for now:

First Mover Advantage

Once consumers get their hands on 5G devices, they’re going to be looking for places to use them. Smart brands will quickly follow, creating rich immersive experiences for their customers.

Consumer Engagement

Unconstrained by speed and bandwidth, ad formats will be more creative and experiential. VR, AR and smooth hi-res video will show off menu items and brand-building experiences like never before.

Consumer Rejection

The “right-now” speed and low-latency of 5G will quickly erode consumers’ tolerance for irrelevant messaging and ads that, bogged by programmatic junk, load too slowly.

Consumer Targeting

5G means an explosion in peripheral devices, and that means far more actionable and meaningful consumer data. It will flow differently, come from different sources and offer lots of new, efficient ways to target QSR customers more effectively.

The Mobile Carriers

5G puts mobile carriers smack dab in the center of the user experience. With richer activity and location data than anyone else, carrier datasets will hold the keys to consumer engagement.

Want to be 5G Ready? We can help.

5G is bringing lots of changes to QSR marketing. Emodo is part of Ericsson, the global telecommunications company. Ericsson makes 5G work. Emodo makes it work for marketers. We’ll have lots of new info to share over the coming months. Sign up and we’ll keep you informed.

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